The TOMMY Group

About The TOMMY Group

Making a Difference in a Time of Massive Change

Overview

Our Start, Our Passion, Our Mission

July 2021 marked a historic moment for collegiate athletes as the NCAA finally granted them the right to monetize their Name, Image, and Likeness (NIL) for commercial promotion. As a result, The TOMMY Group saw an opportunity to make a difference in the lives of these talented student-athletes.

Bringing together a dream team of successful entrepreneurs and esteemed USC alumni, The TOMMY Group set out to do what we do best: bring people together. We saw the potential in these young athletes and the value they bring to brands and set out to create win-win partnerships.

The passion that drives The TOMMY Group is a deep love for USC and its athletes. We believe in USC's incredible talent and are committed to securing the best NIL deals for these deserving young men and women.

Disclaimer: University of Southern California (USC) or USC Collegiate Sports are not directly represented by The TOMMY Group.

Objectives

How We Change College Sports

Imagine a world where collegiate athletes can build their personal brand and take advantage of the limitless opportunities that come with NIL rights, all while staying true to their passions on the field.

The TOMMY Group is on a mission to make this a reality. With the support of over 182 million college football fans, we are connecting talented student-athletes with global brands and local businesses, looking to reach a new audience.

By creating a best-in-class NIL program, The TOMMY Group is bridging the gap between aspiring athletes, brands, and businesses eager to gain exposure within the college football network. By doing so, they aim to provide pathways for young athletes to build their personal brand and unlock new growth opportunities for NIL partners.

NIL Impact Stats

182M

U.S. fans who regularly follow one or more college teams

$917M

earned by student athletes in the first 12 months since NIL’s launch

$1.14B

revenue projected in the next 12 months

80%

annual growth of average NIL transaction value

72%

of all NIL activity comes from social media posts, content creation, and brand promotions

64%

of all NIL transactions projected to be brand deals

40%

of all NIL transactions involve football athletes who are dominating NIL

520K

NCAA student-athletes in 2021–2022, an all-time high

Opportunities

Get Involved, Connected or Partner

The Tommy Group has brought together a team of proven players uniquely positioned to unlock NIL opportunities and maximize the value of NIL. Below represents a snapshot of our current offerings.

Endorsement Deals

Product placements
Long-term partnerships

Commercial Asset Creation

Apparel and fan gear
Brand collaborations
Special fan experiences

Marketing and PR

Brand campaigns
Multi-media coverage

Original Content

Viral shorts
Unscripted productions
Livestreams and more

Public Appearances and Events Promotion

Press, News & Blog

Updates

Introducing The Tommy Group Meet The Collective Blazing The NIL Trail Through Passion, Prestige and Purpose Who Already Are Working With USC Athletes

Feb 15, 2023

February 15, 2023 (Los Angeles, CA) - Today, in light of the latest NCAA regulation changes allowing collegiate athletes to now sell the rights to their Name, Image, and Likeness (NIL) for commercial promotion, The TOMMY Group announces its formal debut. The passion-driven, business-minded collective harnesses deep personal ties to the world of college sports and professional expertise spanning a myriad of industries to identify and deliver strategic brand alignments for the next generation of student athletes through ethical NIL deals.